Parasol’s Social Media Content

Parasol is a financial insurance company that offers a variety of financial planning and insurance services to individuals and businesses. The company’s mission is to help people reach their financial goals and achieve financial security.

As part of our content marketing strategy, we will be targeting audiences aged 25-35 and 40-55 on Facebook and Instagram by providing valuable financial advice and education. To achieve this, we have set two content goals: awareness and engagement.

We have designed a content calendar with 20 pieces of content that educate our audience on the benefits of saving, investing, planning for retirement, and the advantages of working with a financial advisor to ensure stability and security in their investments.