Project Description
Marketing Strategies
The Kingston Pickleball Club is a non-profit organization located in Kingston that provides an exclusive venue for practicing Pickleball and promotes the sport. However, the club faces various challenges, such as expanding membership, generating more revenue, limited parking, a shortage of volunteers, and reduced interest during the summer months as some people prefer outdoor activities.
We developed an Integrated Marketing Communications Plan with 5 strategies to help overcome the challenges that KPC will face during the summer months. This IMC Plan aims to achieve two objectives: generate interest in acquiring 10-packs passes to expand the club’s membership and create collateral to facilitate new revenue streams.
To achieve these objectives, the plan proposes launching a Summer Deal sales promotion and increasing the number of Open Houses to generate more interest in 10-pack passes. The introduction of new revenue streams is also proposed, such as promoting Summer Camps for children during the summer months of July and August, and improving existing Sponsorship Packages to attract more sponsors.
