Project Description
Social media has become an indispensable tool for businesses looking to connect with their target audience and promote their products or services in today’s digital age. However, with the proliferation of social media platforms and their constantly evolving algorithms, it has become increasingly challenging for businesses to reach their desired audience organically. To overcome these challenges, businesses must invest in paid social media advertising, making it crucial to optimize ad targeting and delivery to maximize return on investment.
Exploring Social Media Use in Canada is a comprehensive study that offers valuable insights into the social media habits of Canadian adults. Conducted between May 12 and 31, 2022, the study surveyed a census-balanced sample of 1500 online Canadian adults aged 18 and over.
This report uses statistical analysis and visualizations to provide valuable information to businesses, policymakers, and individuals. It aims to highlight the most significant trends and patterns in social media use in Canada, helping stakeholders make informed decisions regarding social media advertising and usage.
