Clevr’s Advertising Plan

Clevr is a Canadian platform designed to help school districts centrally manage forms and workflows securely online. The company was founded in 2006 by a former K-12 administrator who struggled and lost many hours trying to collect school data located in siloed systems.

The purpose of this marketing campaign is to expand Clevr’s operations in the United States, as the company already has a good market share in Canada, and growth must occur organically.

These objectives will allow the Clevr brand to become better known in the United States, generate traffic to the company’s website, and increase the number of opportunities generated in this market.

We have designed a complete advertising plan that includes a creative brief with the proposed big idea: “One platform, all your schools’ data,” the media plan, the online plan, and other proposed IMC activities.