Project Description
This project was an e-commerce website for Advertising and Marketing Communications and Digital Marketing Communications programs at St. Lawrence College in Kingston, Canada. The website is intended to showcase the department’s excellent projects and the students’ work, promote the AMC&DMC community within the college, and enable the sales of merchandise, program materials, and fundraising events for the department. Furthermore, the website can be a helpdesk for businesses in Kingston to seek services from the marketing department.
The AMC and DMC programs seek to position themselves as one of the best marketing courses in the country for domestic and foreign students. The website was developed using the eCommerce platform Shopify, allowing easy building and management of the store with no previous programming knowledge required. Shopify also allows managing all the SEO to increase organic traffic, and by adding the Google Analytics code, the marketing department have access to website traffic reports, providing valuable information about its target audience.
